Download Book->Pricing and Revenue Optimization Writen By Robert L. Phillips

Pricing and Revenue Optimization

By : Robert L. Phillips

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Book Synopsis :

This book offers the first introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable.With updates to every chapter,

Book Detail :

Author : Robert L. Phillips

Pages : 472 pages

Publisher : Stanford Business Books

Language : eng

ISBN-10 : 1503610004

ISBN-13 : 9781503610002

 
Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.
Supporting : PC, Android, Apple, Ipad, Iphone, etc.
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